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Energy customer switching and comparison activity , by engagement level in GB 2016

This statistic shows the energy customers who compared suppliers when they switched in Great Britain (GB) from 2014 to 2016, by level of engagement. It shows that consumers who were more engaged with the energy market were more likely to switch, and to compare before switching energy suppliers, with 74 percent of those consumers saying so. Of those highly engaged energy customers, only 15 percent did not change supplier in the last 12 months.

Energy customer who compared suppliers when they switched in Great Britain (GB) in 2016, by level of engagement

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Sources

In cooperation with
Ipsos
Release date

August 2016

Region

United Kingdom (Great Britain)

Survey time period

2016

Number of respondents

4,623*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Base consists of all who were in the Ofgem consumer engagement segments 'Switched on', 'Tuned in' and 'On standby'. Consumers who were very little engaged with the energy market were left.

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Statistics on "Energy supply switching in the UK"

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