The graph shows the results of a survey carried out in 2011 and 2015 in Brazil to determine the reasons why book buyers had purchased books at a certain location. In 2015, 42 percent of respondents who bought books stated that they had purchased them because of their price.
Reasons for choosing a location where to buy books in Brazil in 2011 and 2015
Characteristic
2015
2011
Price
42%
47%
Variety
21%
29%
Comfort or proximity
20%
0%
Trust
13%
14%
Habit of buying at the same place
13%
12%
Offer of specialized books
10%
0%
Certainty of finding the book you are looking for
10%
0%
Pleasant environment
7%
11%
Possibility of (ex-)changing books
6%
0%
Speed or quality of customer care
6%
7%
To get book recommendations from the salespeople
4%
0%
Possibility of buying other products at the same place
3%
3%
Organization of cultural events such as storytelling
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IPL. (May 18, 2015). Reasons for choosing a location where to buy books in Brazil in 2011 and 2015 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/
IPL. "Reasons for choosing a location where to buy books in Brazil in 2011 and 2015." Chart. May 18, 2015. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/
IPL. (2015). Reasons for choosing a location where to buy books in Brazil in 2011 and 2015. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/
IPL. "Reasons for Choosing a Location Where to Buy Books in Brazil in 2011 and 2015." Statista, Statista Inc., 18 May 2015, https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/
IPL, Reasons for choosing a location where to buy books in Brazil in 2011 and 2015 Statista, https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/ (last visited December 03, 2024)
Reasons for choosing a location where to buy books in Brazil in 2011 and 2015 [Graph], IPL, May 18, 2015. [Online]. Available: https://www.statista.com/statistics/713792/reasons-choose-book-purchasing-location-brazil/
