Factors for choosing to buy a book Brazil 2015

The graph shows the results of a survey carried out in 2011 and 2015 in Brazil to determine the factors influencing book buyers' decision to buy a book. In 2015, 55 percent of respondents who bought books stated that they had purchased them for their theme or subject.

Which factors influence your decision of purchasing a book?

Characteristic	2015	2011
Theme or subject	55%	74%
Recommendations from friends or family	20%	0%
Author	19%	30%
Book title	17%	44%
Price	16%	42%
Recommendations from teachers or professors	12%	0%
Cover	7%	10%
Book review	4%	9%
Illustrations	4%	8%
Adverts	2%	5%
Publishing company	3%	5%
Recommendations from specialized websites, blogs or social media	3%	0%
Tips from other people	0%	43%
Another reason	2%	2%
Do not know / No answer	3%	2%

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Release date

August 2016

More information

Region

Brazil

Survey time period

2011, November 11, 2015 to December 14, 2015

Number of respondents

2,205 (2011); 3,237 (2015)

Age group

5 years and older

Supplementary notes

In 2011, the factors "Recommendations from friends or family", "Recommendations from teachers or professors" and "Recommendations from specialized websites, blogs or social media" were combined under the category "Tips from other people".
The survey was carried out by means of face-to-face interviews and Computer Assisted Personal Interviewing (CAPI).

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