Innisfree's worldwide sales revenue 2015-2018

In 2018, the sales revenue of Innisfree amounted to around 600 billion South Korean won, a decrease from around 640 billion won in the previous year.


Innisfree is one of the most popular cosmetics brands in South Korea. The company had a market share of 4.1 percent in 2016. The brand was created by AmorePacific in 2000. While the brand’s name derives from Yeats’ poem “The Lake Isle of Innisfree”, the brand’s concept is based on the green and natural image of Jeju Island. It is marketed as an eco-friendly brand and many ingredients are sourced from Jeju Island. The island is famous for its green tea, therefore one of the leading product lines feature green tea from the region. The brand has opened stores all over Asia and opened its first store in the United States in 2017.

Korean beauty on the rise

Korean beauty products are more popular than ever. Around 89 percent of South Korean consumers stated that they used Korean skincare products, around 41 percent of those stated that all their skincare products are from Korean companies. Nevertheless, the popularity of Korean cosmetics exceeds country boarders: According to a survey conducted in 16 countries worldwide, around 40 percent of respondents reported that Korean beauty products were “very popular” in their country.

Innisfree's sales revenue around the world from 2015 to 2018

Sales revenue in billion South Korean won
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Release date

March 2019


Worldwide, South Korea

Survey time period

2015 to 2018

Supplementary notes

Innisfree is a cosmetics manufacturing/sales company, which is a subsidiary of Amorepacific.

Note: 1,000 South Korean won equal 0.85 U.S. dollars and 0.76 euros (as of May 2019).

Figures have been rounded.

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Statistics on "Cosmetics market in South Korea"

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