This statistic shows the share of consumers in the United States who prefer to purchase natural or organic hair care products as of May 2017. During the survey, 52 percent of responding U.S. consumers reported that they prefer to purchase shampoo that is natural or organic.
Share of consumers who prefer to purchase natural or organic hair care products as of May 2017
Respondents who use hair care products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the hair care category?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Share of consumers who prefer to purchase natural or organic hair care products as of May 2017 [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of consumers who prefer to purchase natural or organic hair care products as of May 2017." Chart. June 1, 2017. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/
Statista Survey. (2017). Share of consumers who prefer to purchase natural or organic hair care products as of May 2017. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/
Statista Survey. "Share of Consumers Who Prefer to Purchase Natural or Organic Hair Care Products as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/
Statista Survey, Share of consumers who prefer to purchase natural or organic hair care products as of May 2017 Statista, https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/ (last visited November 11, 2024)
Share of consumers who prefer to purchase natural or organic hair care products as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/714372/hair-care-natural-organic-product-consumer-preference-us/