This statistic shows the share of selected major companies with social media activities in Sweden in 2019, by channel. Facebook and YouTube were the most popular social media channels for the surveyed companies, followed by Instagram, at 91 percent.
Share of selected major companies with social media activities in Sweden in 2019, by channel
84 prominent Swedish companies from eleven different industries*
Supplementary notes
* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"
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BearingPoint. (October 31, 2019). Share of selected major companies with social media activities in Sweden in 2019, by channel [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/715105/share-of-selected-major-companies-with-social-media-activities-in-sweden-by-channel/
BearingPoint. "Share of selected major companies with social media activities in Sweden in 2019, by channel." Chart. October 31, 2019. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/715105/share-of-selected-major-companies-with-social-media-activities-in-sweden-by-channel/
BearingPoint. (2019). Share of selected major companies with social media activities in Sweden in 2019, by channel. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/715105/share-of-selected-major-companies-with-social-media-activities-in-sweden-by-channel/
BearingPoint. "Share of Selected Major Companies with Social Media Activities in Sweden in 2019, by Channel." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/715105/share-of-selected-major-companies-with-social-media-activities-in-sweden-by-channel/
BearingPoint, Share of selected major companies with social media activities in Sweden in 2019, by channel Statista, https://www.statista.com/statistics/715105/share-of-selected-major-companies-with-social-media-activities-in-sweden-by-channel/ (last visited July 05, 2022)
