Share of major companies with social media activities in Sweden 2019, by channel

This statistic shows the share of selected major companies with social media activities in Sweden in 2019, by channel. Facebook and YouTube were the most popular social media channels for the surveyed companies, followed by Instagram, at 91 percent.

Share of selected major companies with social media activities in Sweden in 2019, by channel

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Source

Release date

October 2019

Region

Sweden

Survey time period

2019

Special properties

84 prominent Swedish companies from eleven different industries*

Supplementary notes

* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

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Statistics on "Digital marketing in Sweden"

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