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Major functions of mobile apps of surveyed department store operators China 2020

According to the survey conducted between November 2019 and May 2020, all the surveyed 100 key department store operators in China said they used mobile apps to push marketing and sales information and advertise product promotions. A third of respondents provided services such as in-store navigation and restaurant reservations via their apps.

Major functions of mobile apps of surveyed 100 key department store operators in China as of May 2020

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Sources

Release date

July 2020

Region

China

Survey time period

November 2019 to May 2020

Number of respondents

00 domestic department store operators

Supplementary notes

*in-store navigation, restaurant reservation, etc.

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