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Deployment of O2O strategies of department stores China 2016

Published by
Yihan Ma,
Dec 16, 2022
This statistic shows the deployment of online-to-offline strategies of surveyed department store in China as of 2016. According to the survey, 50 percent of the department stores already started O2O strategies to promote the sales.

Deployment of online-and-offline (O2O) strategies of department stores in China as of 2016

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Release date

March 2017

Region

China

Survey time period

November to December 2016

Number of respondents

85 key department store operators

Supplementary notes

The report analyses the macroeconomic data, collects financial reports from 85 domestic department stores to gauge the sector’s business performance in 2016, as well as conducts a survey with over 60 department store operators to identify their latest developments and strategies.

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