Survey among Lidl customers in Germany about daily product requirements in 2016

This statistic shows the results of a survey of Lidl customers in Germany on their opinions about being demanding in terms of products for their daily needs in 2016. That year, roughly 3.8 percent of consumers who shopped at Lidl six months prior to the survey completely agreed with the statement "I'm very demanding in terms of products even for my daily needs". Among the population, roughly 4.7 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Lidl customers in Germany based on agreement with the statement "I'm very demanding in terms of products even for my daily needs" compared to the population in 2016

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Release date

November 2016



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2016:23,102 respondents, projection to 69.56 million people.

Information on the target group "Lidl customers":
projection to 39.71 million people.

Further information on methodology available here.

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