Survey among Lidl customers in Germany about daily product requirements in 2016

Lidl customers in Germany based on agreement with the statement "I'm very demanding in terms of products even for my daily needs" compared to the population in 2016

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Release date

November 2016

Region

Germany

Survey time period

2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2016:23,102 respondents, projection to 69.56 million people.

Information on the target group "Lidl customers":
projection to 39.71 million people.

Further information on methodology available here.

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