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Average monthly spend on beauty products by U.S. consumers 2017
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Average monthly spend on beauty products by U.S. consumers 2017
Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017 (in U.S. dollars)
by M. Shahbandeh,
last edited
Aug 9, 2019
According to a May 2017 survey, 31 percent of American consumers spend between 26 and 50 U.S. dollars on beauty and personal care products per month. There is a wide range of personal care expenditure among U.S. consumers. The survey also found that 11 percent of respondents spent 10 dollars or less on beauty products in a month.
Top personal care products in the U.S.
Personal hygiene is essential to both physical and mental wellness. While not everyone invests in skincare products or makeup, certain personal care products are a household staple for the vast majority of Americans. The top selling health and beauty care product in the United States in 2018 was soap, which generated about five billion dollars in sales. Skin care products came in second with 3.9 billion dollars in sales in that year.
Beauty and personal care market in the U.S.
The United States is home to the largest beauty and personal care market in the world. In 2019, it was valued at about 93.35 billion U.S. dollars, up from 80.7 billion dollars in 2015. Most of this market value is attributed to the haircare and skin care segments, which both take up about a 24 percent share of the total beauty and personal care market in the United States.
Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017 (in U.S. dollars)
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by M. Shahbandeh,
last edited
Aug 9, 2019
According to a May 2017 survey, 31 percent of American consumers spend between 26 and 50 U.S. dollars on beauty and personal care products per month. There is a wide range of personal care expenditure among U.S. consumers. The survey also found that 11 percent of respondents spent 10 dollars or less on beauty products in a month.
Top personal care products in the U.S.
Personal hygiene is essential to both physical and mental wellness. While not everyone invests in skincare products or makeup, certain personal care products are a household staple for the vast majority of Americans. The top selling health and beauty care product in the United States in 2018 was soap, which generated about five billion dollars in sales. Skin care products came in second with 3.9 billion dollars in sales in that year.
Beauty and personal care market in the U.S.
The United States is home to the largest beauty and personal care market in the world. In 2019, it was valued at about 93.35 billion U.S. dollars, up from 80.7 billion dollars in 2015. Most of this market value is attributed to the haircare and skin care segments, which both take up about a 24 percent share of the total beauty and personal care market in the United States.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- May 5 to 22, 2017
- Number of respondents
- 1,039 respondents
- Age group
- 18-65 years
- Special properties
- Users of personal care and responsible for the purchase of personal care products for the household
- Method of interview
- Online survey
- Supplementary notes
-
This question was phrased by the source as follows: "How much on average do you spend on personal care and cosmetics products per month? Please think of all personal care and cosmetics products - organic as well as conventional ones - from the areas of decorative cosmetics, skin care, personal hygiene, hair?"
Percentage points not equal to 100 percent are probably due to rounding.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- May 5 to 22, 2017
- Number of respondents
- 1,039 respondents
- Age group
- 18-65 years
- Special properties
- Users of personal care and responsible for the purchase of personal care products for the household
- Method of interview
- Online survey
- Supplementary notes
-
This question was phrased by the source as follows: "How much on average do you spend on personal care and cosmetics products per month? Please think of all personal care and cosmetics products - organic as well as conventional ones - from the areas of decorative cosmetics, skin care, personal hygiene, hair?"
Percentage points not equal to 100 percent are probably due to rounding.
Other statistics on the topic
Kimberly-Clark
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Kimberly-Clark
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Statistics on "Kimberly-Clark"
- Global market overview
The most important statistics
- Number of contract manufacturers of personal care products worldwide as of January 2019, by countryGlobal personal care contract manufacturers 2019, by country
- Sales value of beauty/personal care and home care worldwide in 2017 (in billion U.S. dollars)Sales of beauty/personal care and home care worldwide 2017
- Value of the beauty and personal care market worldwide in 2017, by country (in billion U.S. dollars)Value of the global beauty and personal care market 2017, by country
- Sales of the leading household/personal care companies worldwide in 2018 (in billion U.S. dollars)Sales of the leading household/personal care companies worldwide 2018
- Revenue of the feminine hygiene market worldwide by country in 2017 (in million U.S. dollars)Revenue of the feminine hygiene market worldwide, by country 2017
- Revenue of the tissue and hygiene paper market worldwide by country in 2017 (in million U.S. dollars)Revenue of the tissue and hygiene paper market worldwide, by country 2017
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*Global baby care products market value worldwide from 2018 to 2026
- US market
The most important statistics
- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*Beauty and personal care market value in the U.S. 2015-2020
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)Market revenue of baby diapers in North America by product 2012-2022
- Dollar sales of feminine hygiene products in the United States in 2018, by category (in million U.S. dollars)*U.S. feminine hygiene products' dollar sales by category 2018
- Leading vendors of toilet tissue in the United States in 2017, based on sales (in million U.S. dollars)*Leading vendors of toilet tissue in the United States 2017
- Market value of hygiene products and tissue in the United States from 2015 to 2020 (in million U.S. dollars)*Hygiene products market value in the U.S. 2015-2020
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)Leading baby wipe brands in the U.S. 2018, based on sales
- Leading sanitary napkins brands in the United States in 2018, based on sales (in million U.S. dollars)Leading sanitary napkins brands in the U.S. 2018
- Company overview
The most important statistics
- Revenue of Kimberly-Clark from 2008 to 2018 (in million U.S. dollars)Kimberly-Clark's revenue 2008-2018
- Revenue of Kimberly-Clark from 2011 to 2018, by business segment (in million U.S. dollars)Kimberly-Clark's revenue by business segment 2011-2018
- Revenue of Kimberly-Clark from 2011 to 2018, by geographic area (in million U.S. dollars)Kimberly-Clark's net sales by geographic area 2011-2018
- Net income of Kimberly-Clark from 2008 to 2018 (in million U.S. dollars)*Kimberly-Clark's net income 2008-2018
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)Kimberly-Clark: global baby and child care product sales 2011-2018
- Kimberly-Clark's revenue of professional tissue paper worldwide from 2012 to 2024* (in billion U.S. dollars)Kimberly-Clark's global revenue of professional tissue 2012-2024
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*Kimberly-Clark's global market share of baby care 2012-2024
- Kimberly-Clark's market share of professional tissue paper production worldwide from 2017 to 2024*Kimberly-Clark's global market share of professional tissue 2017-2024
- Consumer behavior
The most important statistics
- Beauty and personal care products purchased by consumers in the United States as of May 2017Beauty and care products bought by U.S. consumers 2017
- Ingredients in beauty and personal care products that consumers in the United States feel have a nurturing effect as of May 2017Beauty and care ingredients U.S. consumers feel have a nurturing effect 2017
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017 (in U.S. dollars)Average monthly spend on beauty products by U.S. consumers 2017
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017, by genderAverage monthly spend on beauty products by U.S. consumers 2017, by gender
- Consumers' preferred store for purchasing household and personal care products in the United States in 2017Preferred store for household and personal care products in the United States in 2017
- Amount U.S. college shoppers planned to spend on personal care items from 2017 to 2019 (in U.S. dollars)Amount U.S. college shoppers planned to spend on personal care items 2017-2019
- U.S. population: Preferred brands of facial tissues from 2011 to 2019Brands of facial tissues used in the U.S. 2011-2019
- United States: Brand preferences for bathroom tissue from October to November 2017, by presence of children in the householdAmericans' preferred bathroom tissue from October to November 2017, by household type
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average monthly spend on beauty products by U.S. consumers 2017, by income
- Places where U.S. consumers buy organic beauty and care products 2017, by gender
- Places where U.S. consumers buy organic beauty and care products 2017, by age group
- Reasons U.S. consumers shop for cosmetics at Target and Macy's 2016, by retailer
- Reasons U.S. consumers shop for cosmetics at Sephora and Ulta in 2016, by retailer
- Reasons U.S. consumers shop for cosmetics at selected retailers in 2016
- Amount U.S. consumers are willing to pay for organic beauty products 2017
- Organic beauty and care brands U.S. consumers know 2017
- Average monthly spend on organic beauty products by U.S. consumers 2017, by age group
- Organic beauty and care brands U.S. consumers know 2017, by gender
- Consumer selection criteria of organic beauty and care products U.S. 2017
- Brand loyalty to organic beauty and care products U.S. 2017, by gender
- Brand loyalty to organic beauty and care products U.S. 2017
- Consumer selection criteria of organic beauty and care products U.S. 2017, by age
- Brand loyalty to organic beauty and care products U.S. 2017, by age group
- Market size of personal care products in India 2015-2020
- Singapore's diapers and fem hygiene products imports 2012 to 2015
- Free-from claims share of cosmetics and personal care market U.S. 2017
- Skin care products: expenditure by age in the United Kingdom (UK) 2017
- Frequency of pedicures in the U.S. 2011-2019
Studies
- Cosmetics market in South Korea
- Cosmetics market in Europe
- Cosmetics market in the United Kingdom (UK)
- Cosmetics market in Vietnam
- Cosmetics and body care industry in Denmark
- Cosmetics market in Italy
- Ulta Beauty
- Fragrance market in the U.S.
- Natural and organic cosmetics in the U.S.
- Skin care in South Korea
- Traditional and natural cosmetics market in Italy
- Cosmetic and hygiene products in France
- Beauty industry in Japan
- Beauty industry in India
- Cosmetics industry in the U.S.
Statistics on "Kimberly-Clark"
- Number of contract manufacturers of personal care products worldwide as of January 2019, by country
- Sales value of beauty/personal care and home care worldwide in 2017 (in billion U.S. dollars)
- Value of the beauty and personal care market worldwide in 2017, by country (in billion U.S. dollars)
- Sales of the leading household/personal care companies worldwide in 2018 (in billion U.S. dollars)
- Revenue of the feminine hygiene market worldwide by country in 2017 (in million U.S. dollars)
- Revenue of the tissue and hygiene paper market worldwide by country in 2017 (in million U.S. dollars)
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*
- Market value of beauty and personal care in the United States from 2015 to 2020 (in million U.S. dollars)*
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)
- Dollar sales of feminine hygiene products in the United States in 2018, by category (in million U.S. dollars)*
- Leading vendors of toilet tissue in the United States in 2017, based on sales (in million U.S. dollars)*
- Market value of hygiene products and tissue in the United States from 2015 to 2020 (in million U.S. dollars)*
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading sanitary napkins brands in the United States in 2018, based on sales (in million U.S. dollars)
- Revenue of Kimberly-Clark from 2008 to 2018 (in million U.S. dollars)
- Revenue of Kimberly-Clark from 2011 to 2018, by business segment (in million U.S. dollars)
- Revenue of Kimberly-Clark from 2011 to 2018, by geographic area (in million U.S. dollars)
- Net income of Kimberly-Clark from 2008 to 2018 (in million U.S. dollars)*
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)
- Kimberly-Clark's revenue of professional tissue paper worldwide from 2012 to 2024* (in billion U.S. dollars)
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*
- Kimberly-Clark's market share of professional tissue paper production worldwide from 2017 to 2024*
- Beauty and personal care products purchased by consumers in the United States as of May 2017
- Ingredients in beauty and personal care products that consumers in the United States feel have a nurturing effect as of May 2017
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017 (in U.S. dollars)
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017, by gender
- Consumers' preferred store for purchasing household and personal care products in the United States in 2017
- Amount U.S. college shoppers planned to spend on personal care items from 2017 to 2019 (in U.S. dollars)
- U.S. population: Preferred brands of facial tissues from 2011 to 2019
- United States: Brand preferences for bathroom tissue from October to November 2017, by presence of children in the household
- U.S. population: Which brands of tampons do you use most often?
- Most frequently used baby care brands among women in the United States as of May 2017
- Average amount consumers spend on beauty and personal care products per month in the United States as of May 2017, by household income
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017, by gender
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017, by age group
- Reasons for shopping at Target and Macy's for health and beauty aids (HBA) in the United States as of November 2016, by retailer
- Reasons for shopping at Sephora and Ulta for health and beauty aids (HBA) in the United States as of November 2016, by retailer
- Reasons for shopping at a selected retailer for health and beauty aids (HBA) in the United States as of November 2016
- Amount consumers are willing to pay for organic beauty and personal care products in the United States as of May 2017
- Organic beauty and personal care brands consumers are familiar with in the United States as of May 2017
- Average amount consumers spend on organic beauty and personal care products per month in U.S. as of May 2017, by age group
- Organic beauty and personal care brands consumers are familiar with in the United States as of May 2017, by gender
- Criteria used by consumers when selecting organic beauty and personal care products in the United States as of May 2017
- Share of consumers who always buy the same organic beauty and personal care products in the United States as of May 2017, by gender
- Share of consumers who always buy the same organic beauty and personal care products in the United States as of May 2017
- Criteria used by consumers when selecting organic beauty and personal care products in the United States as of May 2017, by age group
- Share of consumers who always buy the same organic beauty and personal care products in the United States as of May 2017, by age group
- Market size of personal care products in India in 2015 to 2020 (in billion U.S. dollars)
- Singapore's diapers and fem hygiene products* imports from 2012 to 2015 (in million U.S. dollars)
- Share of free-from claims among cosmetics and personal care market in the United States in 2017*
- Annual expenditure on skin care products in the United Kingdom (UK) in May 2017, by age
- U.S. population: Frequency of pedicures within 6 months from 2011 to 2019
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