Lidl customers on brand vs. price when buying deep-frozen food Germany 2021

Share of Lidl customers based on attention to brand or price when buying deep-frozen food compared to the population in Germany in 2021

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2020:23,138 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and in the report.

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