Survey on factors influencing food shopping for dinner in Denmark 2015

This statistic displays the results of a survey on influencing factors for food shopping for a daily meal and a meal with guests in Denmark in 2015. In that year, Danes' shopping intentions were mainly influenced by their wish to serve a particularly good taste experience - 73 percent of the respondents stated to act so when grocery shopping for a daily meal and 90 percent when shopping food for dinner with guests. For 40 percent of the respondents, a cheap daily meal is a factor influencing them when purchasing food. When having guests, this is only influencing 17 percent of the respondents.

What is influencing you when you go shopping for a daily meal or a meal with guests?

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Source

Release date

July 2016

Region

Denmark

Survey time period

August 20 to 27, 2015; October 3 to 10, 2015

Number of respondents

1,164 respondents

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Hvad er vigtigt, når der købes ind til et måltid til hvv. hverdag eller gæster?"

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