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Number of e-commerce users in Europe from 2016 to 2022 (in millions)

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Digital Market Outlook: e-commerce users in Europe 2016-2022 This statistic presents the number of e-commerce users in Europe in 2016, and provides a forecast until 2022. The number of e-commerce users in in Europe is expected to increase from 324.1 million in 2017 to 383.9 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Number of users in millions
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Number of users in millions
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Description Source More information
This statistic presents the number of e-commerce users in Europe in 2016, and provides a forecast until 2022. The number of e-commerce users in in Europe is expected to increase from 324.1 million in 2017 to 383.9 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
April 2018
Region
Europe
Survey time period
2017
Supplementary notes
* Estimate.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-commerce market: digitally distributed services (see instead: e-services), digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-commerce and C2C). The e-commerce market considers the following product categories: clothes and shoes, consumer electronics and physical media, food, cosmetics and pharmaceuticals, furniture and home appliances and special interest.

Further information on methodology can be found here.

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