Women's shampoo selection criteria in the United Kingdom (UK) in 2017

This statistic shows the results of a survey in which respondents from an English-speaking female sample were asked which criteria they base their shampoo selection on in the United Kingdom (UK) in 2017. A majority of 50 percent of respondents admit that the main criteria they base their decision on is quality, followed by the brand with 44 percent. In contrast, only three percent of respondents base their shampoo purchasing decision following on from seeing an advertisement.

Based on which criteria do you usually select shampoo?*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

960 respondents

Age group

18 years and older

Special properties

English speaking female population and respondents who buy shampoo

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

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Statistics on "Haircare in the United Kingdom (UK)"

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