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Leading chewing gum brands (consumed in the last 4 weeks) among Lidl customers in Germany compared to the population in 2018
Survey: favorite chewing gum brands among German Lidl customers 2018
This statistic shows the results of a survey of Lidl customers in Germany regarding their favorite chewing gum brands in 2018. That year, roughly 9.5 percent of consumers who shopped at Lidl six months prior to the survey stated that they chewed Wrigley's Extra in the last four weeks. Among the population, roughly 9.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Leading chewing gum brands (consumed in the last 4 weeks) among Lidl customers in Germany compared to the population in 2018
Lidl customersPopulation
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Source

Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group "Lidl customers":
projection to 39.88 million people.

Further information on methodology available here.

Survey: favorite chewing gum brands among German Lidl customers 2018
This statistic shows the results of a survey of Lidl customers in Germany regarding their favorite chewing gum brands in 2018. That year, roughly 9.5 percent of consumers who shopped at Lidl six months prior to the survey stated that they chewed Wrigley's Extra in the last four weeks. Among the population, roughly 9.6 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
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