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Survey: favorite salty snack brands among German Lidl customers 2019

This statistic shows the results of a survey of Lidl customers in Germany regarding their favorite salty snack brands in 2019. That year, roughly 17 percent of consumers who shopped at Lidl six months prior to the survey stated that they ate Pringles in the last four weeks. Among the population, roughly 15.4 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading salty snack brands (consumed in the last 4 weeks) among Lidl customers in Germany compared to the population in 2019

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Release date

November 2019



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group "Lidl customers":
projection to 39.88 million people.

Further information on methodology available here.

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