U.S. consumers' selected brand use in 2017, by political affiliation

Share of consumers using selected brands in the United States as of February 2017, by political affiliation

U.S. consumers' selected brand use in 2017, by political affiliation This statistic shows the share of consumers using selected brands in the United States as of February 2017, by political affiliation. According to the survey results, 83 percent of surveyed Republicans were Walmart customers. The same was true for 77 percent of Democrats.
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Share of consumers using selected brands in the United States as of February 2017, by political affiliation

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DemocratRepublican
Walmart77%83%
Amazon83%81%
Coca-Cola75%73%
Google76%72%
PepsiCo63%58%
J&J57%61%
Shell48%50%
Verizon38%45%
Macy's41%35%
Exxon34%38%
Twitter37%32%
Budweiser32%35%
Intel30%35%
Under Armor31%35%
Comcast33%29%
DemocratRepublican
Walmart77%83%
Amazon83%81%
Coca-Cola75%73%
Google76%72%
PepsiCo63%58%
J&J57%61%
Shell48%50%
Verizon38%45%
Macy's41%35%
Exxon34%38%
Twitter37%32%
Budweiser32%35%
Intel30%35%
Under Armor31%35%
Comcast33%29%
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Description

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This statistic shows the share of consumers using selected brands in the United States as of February 2017, by political affiliation. According to the survey results, 83 percent of surveyed Republicans were Walmart customers. The same was true for 77 percent of Democrats.
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Release date
June 2017
In cooperation with:
Ipsos
Region
United States
Survey time period
February 16 to 21, 2017
Number of respondents
2,016 respondents
Age group
18 years and older
Supplementary notes
Source does not provide information for the study type.
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