Mexico: qualities for choosing a baby ointment 2016

This statistic presents the results of a survey about the baby ointment market conducted among 250 mothers in Mexico in 2016. In the survey, the participants were asked what they look for when choosing an ointment for their baby. In that year, more than 80 percent of the respondents said they purchase their baby ointment by recommendation or out of habit.
To find out more about baby ointment brand awareness in Mexico in that same year, please click here.

Based on which of the following qualities do you choose an ointment for your baby?

Share of respondents
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Release date

December 2016



Survey time period

November 30, 2016 to December 8, 2016

Number of respondents

250 respondents

Age group

18-40 years old

Special properties

among mothers of children aged 0 to 3

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: ¿Cómo eliges una pomada para tu bebé?

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Statistics on "Baby care market in the U.S."

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