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Based on which criteria do you usually select hair styling products?*
Women's hair styling selection criteria in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked which criteria they base their hair styling product selection on in the United Kingdom (UK) in 2017. A majority of 43 percent of respondents admit that the main criteria they base their decision on is quality, followed by value for money at 37 percent. In contrast, only four percent of respondents base their hair styling purchasing decisions on eco-friendliness and two percent on organic claims.
Based on which criteria do you usually select hair styling products?*
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

947 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who buy hair styling products

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

Women's hair styling selection criteria in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked which criteria they base their hair styling product selection on in the United Kingdom (UK) in 2017. A majority of 43 percent of respondents admit that the main criteria they base their decision on is quality, followed by value for money at 37 percent. In contrast, only four percent of respondents base their hair styling purchasing decisions on eco-friendliness and two percent on organic claims.
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