Survey on receptiveness to mobile advertising in Finland 2016, by form of advertising

This statistic shows the result of a survey on receptiveness to mobile advertising in Finland in 2016, by form of advertising. According to the survey, Finns have a relatively low receptiveness to mobile ads of any kind. Most receptiveness was shown towards emails advertising, referring to previously subscribed mailing lists of brands containing ads, offers, etc. Receptiveness for ad types such as video and banner ads was notably lower.

Which form of mobile advertising are you most receptive to?

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Sources

Release date

November 2016

Region

Finland

Survey time period

June 2016 to August 2016

Number of respondents

958 respondents

Age group

18-75 years

Special properties

smartphone owners

Supplementary notes

This question was phrased by the source as follows:
"Which, if any, of the following forms of mobile advertising are you most receptive to?"

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