Net appetite of luxury consumers in 2016, by generation

This statistic shows the net appetite of true luxury consumers with reference to different luxury goods product categories in 2016, sorted by generation. In 2016, the net appetite of the Generation X consumers for shoes amounted to 43 percent.

True luxury consumers net appetite* in 2016, by generation

Product categoryMillennialsGeneration XBaby Boomer & silver
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Release date

February 2017



Survey time period


Supplementary notes

* Index calculated as percentage of customers who see growth in spend less the percentage who foresee a decrease in spend on the category (Positive – Negative).
The data was provided by the BCG 2016 ad hoc study and consists of 12,000 luxury consumers from 10 countries.
** The category clothing including jeans/pants, shirts/topwear, dresses/suits, coats/outerwear, and knitwear.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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