Purchase and research channels for luxury items worldwide 2016, by generation
This statistic shows the purchase and research channels true-luxury consumers use to purchase luxury items worldwide in 2016, sorted by generation. In that year, 41 percent of true-luxury generation x consumers stated that they researched online and purchased their luxury items offline (ROPO). In addition, 58 percent of researched and purchased luxury items by generation x respondents are digitally influenced purchases.