Italy: choosing among different TV options 2017

This statistic shows how Italians aged between 16 and 75 choose among different television program options in 2017. According to the survey, the majority of respondents (one in two) give priority to the traditional TV schedule, and check out online options only if they don't find anything they like on TV. More than one third of respondents look for a specific program or film to watch and are influenced nor by the TV schedule, nor by the VOD offer.

On an average night, how do you choose what programs, TV series and films to watch?

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Source

Release date

June 2017

Region

Italy

Survey time period

2017

Number of respondents

1,012 respondents

Age group

16-75 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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