Volume of beer sold per outlet United Kingdom (UK) 2016/17, by type

In 2017, standard lager had the highest rate of sales per outlet at 307 pints per week, followed by standard ale at 142 pints per outlet per week. Furthermore, premium ale had the lowest volume of sales at only 100 pints in the UK. Despite craft beer only selling 2 pints more on average than premium ale, it experienced the highest annual growth in sales per outlet. In 20176, roughly 30 percent of on trade outlets in the UK now stocked craft beer.

Sales value and consumer preferences

With the most pints sold, it comes as no surprise that the money generated each week per outlet is highest for standard Lager. Premium Lager and Craft beer, however, make more money for each outlet than the Standard products. When it comes to the question how many consumers drink different beer types, standard leads other types of beer with a total of 16 million consumers drinking the beverage.

Beer consumption and the pub landscape

In total, UK citizens consumed 69.5 liters of beer per head in 2017, the highest level seen since 2008. The number of pubs in the UK where citizens can consume beer and other alcoholic drinks has seen a long-term decline since the beginning of the century, with pubs owned by companies doing worse than independent outlets.

Volume of beer sold per outlet in the United Kingdom (UK) in 2016/17, by type

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Release date

June 2017


United Kingdom

Survey time period


Supplementary notes

Date of access is date of release.

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Statistics on "Craft beer in the United Kingdom"

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