This statistic represents the results of a survey among new and current online shoppers on the reasons for buying across India in 2016. Among current buyers, 56 responded that they shop online for discounts, while 52 percent of new buyers shopped for the same reason.
Reasons for online purchase among new and current buyers across India in 2016
According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
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Google, & Kearney. (May 1, 2016). Reasons for online purchase among new and current buyers across India in 2016 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed
Google, und Kearney. "Reasons for online purchase among new and current buyers across India in 2016." Chart. May 1, 2016. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed
Google, Kearney. (2016). Reasons for online purchase among new and current buyers across India in 2016. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed
Google, and Kearney. "Reasons for Online Purchase among New and Current Buyers across India in 2016." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed
Google & Kearney, Reasons for online purchase among new and current buyers across India in 2016 Statista, https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed (last visited February 07, 2025)
Reasons for online purchase among new and current buyers across India in 2016 [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/717431/reasons-for-shopping-online-among-new-and-current-buyers-india/?__sso_cookie_checker=failed