Trump hospitality properties: change in foot traffic U.S. 2016

This statistic shows the annual change in the foot traffic of Foursquare users to Trump-branded hospitality properties in the United States from April 2015 to July 2016 . In July 2016, foot traffic to Trump-branded hospitality properties was down by 14 percents compared to the same month the year previous.

Annual change in the foot traffic of Foursquare users to Trump-branded hospitality properties in the United States from April 2015 to July 2016

Characteristic	YoY growth of foot traffic
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Release date

August 2016

More information

Region

United States

Survey time period

April 2015 to July 2016

Supplementary notes

* Trump-branded properties in the U.S. include hotels, golf courses and casinos.
Foursquare measures foot traffic using the the data provided by here consumer apps (Foursquare and Swarm) and our websites, which people use to check in online to visited destinations. To analyze foot traffic patterns to the dozens of Trump-branded hotels, casinos and golf courses in this study, Foursquare looked at explicit check-ins as well as implicit visits from Foursquare and Swarm app users who enable background location and visit these locations in the U.S. The data is normalized against U.S. census data, ensuring that the panel of millions accurately matches the U.S. population to remove any age or gender bias (though urban geographies are slightly over-represented in the panel).

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