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Loyalty to the same smartphone vendor in the UK 2017

Before this smartphone, did you have one from the same manufacturer?*

Loyalty to the same smartphone vendor in the UK 2017 This statistic illustrates whether or not respondents owned various smartphones from the same manufacturer in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 59 percent, stated their previous smartphone was from the same manufacturer, whereas 31 percent bought smartphones from different manufacturers. Smartphones features often take some time to get used to.
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Before this smartphone, did you have one from the same manufacturer?*

Share of respondents
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This statistic illustrates whether or not respondents owned various smartphones from the same manufacturer in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 59 percent, stated their previous smartphone was from the same manufacturer, whereas 31 percent bought smartphones from different manufacturers. Smartphones features often take some time to get used to.
Show more
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