Preferred devices for online shopping in India 2023

Published by A. Minhas, Apr 2, 2024
As of 2023, the majority of online shopping was done using mobile phones in India. The online retail sales value through mobile phones amounted to about 130 billion U.S. dollars. On the other hand, about one-third of the online retail shopping was through the desktop.

Preferred online shopping devices across India in 2023

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Release date

January 2024

Region

India

Survey time period

2023

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B2C e-commerce in India E-commerce in IndiaOnline grocery shopping in IndiaD2C market in IndiaOmnichannel retail in India
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