U.S. female consumer beauty box subscription intention rate 2017, by age group

Share of female consumers in the United States who are interested in subscribing to a beauty box as of May 2017, by age group

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Special properties

who are interessted in beauty and/or cosmetics

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Have you ever considered subscribing to a beauty box service such as Ipsy, Boxycharm or Birchbox? Beauty boxes are a subscription program where consumers are regularly (usually monthly) sent a certain number of cosmetic products by mail".

Figures may not sum to 100 percent due to rounding.

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