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Hair dye purchasing: Women's loyalty to products in the United Kingdom (UK) in 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair dye product in the United Kingdom (UK) in 2017. The highest percentage of respondents admits to always using the same hair dye product at 28 percent. In contrast, only eight percent of respondents say they always acquire different hair dying products.

Female customers' opinions on hair dye product loyalty in the United Kingdom in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

288 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use hair dye at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I always use the same hair dyes product. | I always try different hair dyes product.] Please position yourself in regards to the following statements."

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Statistics on "Hair color/dye market in the U.S."

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