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Female customers' opinions on trying new hair dye brands in the United Kingdom in 2017*

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Women's willingness to try new hair dye brands in the United Kingdom (UK) in 2017 This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on brands they have already tried and tested or try new hair dye brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the highest level of brand loyalty at 39 percent. In contrast, only five percent of respondents say brands do not matter when it comes to hair dyes.
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Description Source More information
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on brands they have already tried and tested or try new hair dye brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the highest level of brand loyalty at 39 percent. In contrast, only five percent of respondents say brands do not matter when it comes to hair dyes.
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Release date
June 2017
Region
United Kingdom
Survey time period
May 18th to 29th 2017
Number of respondents
288 respondents
Age group
18 years and older
Special properties
English speaking female population, respondents who use hair dye at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I only buy hair dyes brands that I trust. | When it comes to hair dyes, brands do not matter to me.] Please position yourself in regards to the following statements."

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