Non-leisure resources were the best-rated travel and tourism demand driver for three Nordic countries analyzed in the Travel and Tourism Development Index (TTDI). In 2023. Sweden got the highest score in this pillar, achieving 4.2 out of seven possible points.
Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index
*The calculation was based on variables like World Heritage natural and cultural sites, protected areas, number of species, sports venues, presence of global cities, universities, among others.
Further information about the methodology can be found here.
Norway was not included in the study that year.
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World Economic Forum. (May 15, 2024). Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed
World Economic Forum. "Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index." Chart. May 15, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed
World Economic Forum. (2024). Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed
World Economic Forum. "Rating of The Travel and Tourism Demand Drivers in The Nordic Countries in 2023, Based on The Travel and Tourism Development Index." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed
World Economic Forum, Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index Statista, https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed (last visited January 20, 2025)
Rating of the travel and tourism demand drivers in the Nordic countries in 2023, based on the Travel and Tourism Development Index [Graph], World Economic Forum, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/718181/ttdi-tourism-demand-drivers-nordic-countries/?__sso_cookie_checker=failed
