Europe: performance boosting products retail channels 2015, by consumer profile

The statistic displays the results of a survey on the distribution of performance boosting products retail channels in Europe in 2015, by consumer profile. The survey was conducted via questionnaire and gathered data from 1,221 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 13.7 percent of the sportspeople purchase their performance boosting products from sports "Supermarkets". More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

Distribution of performance boosting products retail channels in Europe in 2015, by consumer profile

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Source

Release date

June 2015

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

9th March 2015 to 16th April 2015

Number of respondents

1,221 respondents

Age group

15 years and older

Special properties

consumers of food intended for sports people (FISP).

Method of interview

Questionnaire

Supplementary notes

* Sportspeople were defined by the source as "consumers of FISP who declare to practice sports at least once a week".
** Lifestyle users were defined by the source as "consumers of FISP who declare not to practice sport at all or to practice sport less than once a week."

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