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Beauty box unsubscribe reasons of female U.S. consumers 2017, by age group

This statistic provides an insight into what reasons former beauty box service customers in United States chose to end their subscription as of May 2017, sorted by age. According to the survey of women interested in beauty and cosmetics, 52 percent of women aged 60 years and older who unsubscribed from a beauty box service did so because it was too expensive.

Most common reasons for female consumers in the United States to unsubscribe from a beauty box as of May 2017, by age group

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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

108 respondents

Age group

18 years and older

Special properties

people who used to be a subscriber

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Why did you unsubscribe from your beauty box(es)?"

Only women who answered that they had subscribed to a beauty box in the past but no longer did were included in this question.

Figures may not sum to 100 percent due to rounding.

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Statistics on "Beauty boxes in the United States (Statista Survey)"

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