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UK: importance of adult dating website or app features June 2017, by user type

This statistic illustrates the findings of a survey on the importance of the services and features of an adult online dating site or app in the United Kingdom (UK) in June 2017, by user type. During a survey period, it was found, that data privacy was the most important feature, according to all survey groups. Of responding current users, 34 percent reported that fast and easy profile creation was an important feature of an adult dating site or app.

Which of the following services and features of an adult dating website or app are important to you?

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Release date

June 2017


United Kingdom

Survey time period

9th to 11th of May 2017

Number of respondents

261 respondents

Age group

18 years and older

Special properties

current users, past users and potential users of adult dating websites.

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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