Most popular FMCG brands worldwide 2018

The graph shows the leading fast moving consumer goods (FMCG) brands worldwide in 2018, by household reach. Coca Cola ranked first with 5.97 billion Consumer Reach Points, followed by Colgate and Maggi.

Leading fast moving consumer goods (FMCG) brands worldwide in 2018, by household reach

Brand (Manufacturer)Number of Consumer Reach Points in millions
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Sources

Release date

May 2019

Region

Worldwide

Survey time period

52-week period between November 2017 and October 2018

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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Statistics on "Unilever"

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