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Leading fast moving consumer goods (FMCG) brands worldwide in 2017, by household reach (in million Consumer Reach Points*)

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Most popular FMCG brands worldwide 2017 The graph shows leading fast moving consumer goods (FMCG) brands worldwide in 2017, by household reach. Coca Cola ranked first with 5.8 billion Consumer Reach Points, followed by Colgate and Maggi.
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Brand (Manufacturer)Number of Consumer Reach Points in millions
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Brand (Manufacturer)Number of Consumer Reach Points in millions
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Description Source More information
The graph shows leading fast moving consumer goods (FMCG) brands worldwide in 2017, by household reach. Coca Cola ranked first with 5.8 billion Consumer Reach Points, followed by Colgate and Maggi.
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Release date
May 2018
Region
Worldwide
Survey time period
November 2016 and October 2017
Supplementary notes
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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