Dairy brand Yili ranked first for eight consecutive years in Kantar Worldpanel's most chosen Chinese FMCG brand ranking. In 2022, the brand received around 1.23 billion Consumer Reach Points, followed by another popular dairy brand Mengniu with about 1.07 billion points.
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022
(in million Consumer Reach Points*)
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
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Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*)." Chart. June 30, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Reach in China in 2022 (in Million Consumer Reach Points*)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed (last visited February 19, 2025)
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/718409/fmcg-brands-reach-china/?__sso_cookie_checker=failed