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Leading fast moving consumer goods (FMCG) brands in Mexico in 2018, by household purchase frequency
Mexico: leading FMCG brands 2018, by purchase frequency
In 2018, Coca-Cola's brand products were bought in average nearly 66 times per household in Mexico. In comparison, Bimbo products were bought in average less than half as many times, namely close to 31 times per household within a year.
Leading fast moving consumer goods (FMCG) brands in Mexico in 2018, by household purchase frequency
Household frequency
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Sources

Release date

May 2019

Region

Mexico

Survey time period

November 2017 to October 2018

Supplementary notes

This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.

Household purchase frequency refers to how often each household buys the brands products or services on average in a year.

The source provides the following information: "The data collected covers 72% of the global population across 49 countries, and 85% of global GDP."

You can find detailed information about the report's methodology here.

Mexico: leading FMCG brands 2018, by purchase frequency
In 2018, Coca-Cola's brand products were bought in average nearly 66 times per household in Mexico. In comparison, Bimbo products were bought in average less than half as many times, namely close to 31 times per household within a year.
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