In 2019, Gloria was the most popular FMCG brand in Peru, with 404 million Consumer Reach Points (CRP), followed by Doña Gusta, with 112 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Leading fast moving consumer goods (FMCG) brands in Peru in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Peru in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/ (last visited May 24, 2022)
