In 2019, the food brand Gloria was the most purchased brand in Peru with an average household buying frequency of 73.2 times per year. Doña Gusta was the second most purchased brand that year, with a frequency of 32.9 times per year. The most popular health and beauty brand in the South American country in 2019 was Head & Shoulders.
Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Peru in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed (last visited February 18, 2025)
Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/?__sso_cookie_checker=failed