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Out-stream video advertising formats used in Europe in 2017, by device

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Out-stream video ad formats used in Europe 2017, by device This statistic show the results of a survey on the out-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found in-article, in-page or in-text ads were the most used format for out-stream video advertising across all devices. The format was most often used for ads accessed via PC with 62 percent of respondents stating to use in-article ads for this device.
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Description Source More information
This statistic show the results of a survey on the out-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found in-article, in-page or in-text ads were the most used format for out-stream video advertising across all devices. The format was most often used for ads accessed via PC with 62 percent of respondents stating to use in-article ads for this device.
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Release date
April 2017
Region
Europe
Survey time period
January to March 2017
Special properties
advertisers, agencies and publishers
Method of interview
Online survey
Supplementary notes
* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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