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Share of primary online product research of U.S. consumers 2015-2016, by source

The statistic presents the distribution of primary online product research according to consumers in the United States in September 2015 and 2016, broken down by source. During the September 2016 study it was found that 55 percent of respondents began their product search on Amazon, up from 44 percent who said the same a year earlier.

Distribution of primary online product research according to consumers in the United States in September 2015 and 2016, by source

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Source

Release date

November 2016

Region

United States

Survey time period

September 2015 and September 2016

Number of respondents

2,000 respondents

Supplementary notes

The source does not provide information in regards to missing percentage points.

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Statistics on "Online search usage"

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