Share of advertising market in Australia 2016 and 2021 by platform

This statistic depicts the advertising market share in Australia in 2016 and 2021, by platform. In 2016, 45 percent of the total advertising market was spent on internet advertising. In 2021, it was forecast that internet advertising will account for approximately 57.9 percent of the total advertising market in Australia.

Advertising market in Australia in 2016 and 2021, by platform

20162021*
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Sources

Release date

June 2017

Region

Australia

Survey time period

2016

Supplementary notes

*Forecast.

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