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Ranking of the most desired cell phone brands in the United Kingdom (UK) in 2017

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Most desired cell phone brands in the UK 2017 This statistic illustrates the ranking of the most desired cell phone brands in the United Kingdom (UK) in 2017. The top three most desired brands were: Samsung, Apple and Sony, with shares equal to 64, 58 and 29 percent respectively. The survey showed that Apple and Samsung were still highly desired by respondents, thus their domination over the market share of the leading mobile device vendors is more likely to continue.
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Description Source More information
This statistic illustrates the ranking of the most desired cell phone brands in the United Kingdom (UK) in 2017. The top three most desired brands were: Samsung, Apple and Sony, with shares equal to 64, 58 and 29 percent respectively. The survey showed that Apple and Samsung were still highly desired by respondents, thus their domination over the market share of the leading mobile device vendors is more likely to continue.
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Release date
May 2017
Region
United Kingdom
Survey time period
May 3, 2017 to May 11, 2017
Number of respondents
547 respondents
Age group
18 years and older
Special properties
respondents are english speaking residential population who are planning to buy a new cellphone in the coming year
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "What brands would you consider when buying a new cell phone?"

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