Reasons for switching shampoo brands among women in the U.S. 2017, by age group
This statistic shows the results of a Statista survey in which U.S. women were asked about reasons why they would choose to switch from their usual shampoo brand. During the May 2017 survey, 60 percent of respondents aged between 30 and 59 years stated they would have switched their usual brand if they wanted to try something new.