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Italy: level of trust in Italian firms bought by Chinese investors in 2017

This statistic shows the level of trust in the products of Italian firms bought by Chinese investors among the Italian adult population in 2017. According to the study results, more than half of respondents declared that their level of trust in an Italian brand declined when it was bought by a Chinese group. By contrast, one in ten respondents stated that this tended to increase their trust in the products.

When an Italian firm is bought by a Chinese investor, does it affect your trust in its products?

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Source

Release date

June 2017

Region

Italy

Survey time period

2017

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

CATI, online interview

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