Millennials willing to pay for premium products in LatAm 2017, by category

This statistic shows the share of Millennials in Latin America that are willing to pay for premium goods broken down by product category as of June 2017, based on the results of a survey about consumer and spending behavior in Latin America as of June 2017. During the survey, it was found that approximately 35 percent of Millennials in Latin America are willing to pay for premium hair care products.
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Share of Millennials in Latin America that are willing to pay for premium goods as of June 2017, by category
Share of respondents
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