Netflix subscriptions in the U.S. 2020, by generation

As of May 2020, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with 70 percent saying that they subscribed to the service, compared to just 39 percent of Boomers. Meanwhile, Millennials were the most likely to share a password on an account without subscribing themselves.

Share of adults with a Netflix subscription in the United States as of May 2020, by generation

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2020

Region

United States

Survey time period

May 14 to 17, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Netflix

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Netflix"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.