Impact of COVID-19 on the importance of Amazon in the United States 2021

Published by
Stephanie Chevalier,
Nov 11, 2022
In 2021, about a third of marketing executives at consumer product manufacturers in the United States felt more dependent on Amazon as a result of the coronavirus pandemic. Only about one in ten surveyed execs stated they had become less dependent on the e-commerce platform since the outbreak, while approximately half did not experience any notable changes.

Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021

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Sources

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Release date

January 2021

Region

United States

Survey time period

October 2020*

Number of respondents

156 respondents

Special properties

marketing executives

Method of interview

Email survey

Supplementary notes

* The date of survey refers to the month when e-mails were sent out to respondents. The source does not specify the exact date of data compilation or analysis.

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