Reasons for switching conditioner and hair mask brands among U.S. women 2017, by age
This statistic shows the results of a Statista survey in which U.S. women were asked about reasons why they would choose to switch from their usual conditioner and hair mask brand. During the May 2017 survey, 57 percent of respondents aged 30 to 59 years said they would have switched their usual brand if they wanted to try something new.